Pattern library

163 sections

Patterns are the pieces every starter site is assembled from. Open any page, click the inserter, and choose one — it drops in as ordinary core blocks that you edit like anything else.

Finding them

In the inserter, open the Patterns tab. Unapp registers its own categories alongside the core ones, so a library this size stays navigable: Heroes, Features, Social proof, Pricing, Calls to action, Content & blog, Company, Utility and Full-page starters, plus one category per niche.

Every pattern also appears in the relevant core category, so if you search "testimonials" you will find them whether or not you know Unapp's names.

Niche patterns are written for their niche. The church sections talk about services and giving; the practice sections talk about appointments and prescriptions. They are not the SaaS sections with the words swapped, which is why a church page built from them does not read like software marketing.

The library

Heroes 4

Pattern	Slug
Hero: email capture	`unapp/hero-email`
Hero: heading and search	`unapp/hero-minimal`
Hero: photo background	`unapp/hero-cover`
Hero: split with screenshot	`unapp/hero-split`

Features 8

Pattern	Slug
Features: alternating rows	`unapp/features-zigzag`
Features: asymmetric	`unapp/features-offset`
Features: bento grid	`unapp/features-bento`
Features: sticky explanation	`unapp/features-sticky`
Features: two-column checklist	`unapp/feature-checklist`
How it works: numbered steps	`unapp/how-it-works`
Integrations grid	`unapp/integrations`
Security and compliance	`unapp/security`

Social proof 8

Pattern	Slug
Case study	`unapp/case-study`
Logo cloud	`unapp/logo-cloud`
Logo marquee	`unapp/logo-marquee`
Press mentions	`unapp/press`
Pull quote	`unapp/pull-quote`
Review scores	`unapp/ratings`
Testimonial: single quote	`unapp/testimonial-feature`
Testimonials grid	`unapp/testimonials`

Pricing 3

Pattern	Slug
Pricing: comparison table	`unapp/pricing-compare`
Pricing: monthly and yearly	`unapp/pricing-toggle`
Pricing: two plans	`unapp/pricing-two`

Calls to action 4

Pattern	Slug
Call to action: colour band	`unapp/cta-band`
Call to action: mobile app	`unapp/cta-app`
Newsletter sign-up	`unapp/newsletter`
Waitlist / coming soon	`unapp/waitlist`

Content & blog 7

Pattern	Slug
Author box	`unapp/author-box`
Blog: featured post + list	`unapp/blog-featured`
Blog: list with thumbnails	`unapp/blog-list`
Changelog entries	`unapp/changelog`
Documentation topics	`unapp/docs-topics`
Related posts	`unapp/related-posts`
Statement	`unapp/statement`

Company 4

Pattern	Slug
Company values	`unapp/values`
Office locations	`unapp/offices`
Open positions	`unapp/careers`
Timeline / milestones	`unapp/timeline`

Utility 6

Pattern	Slug
Contact: details and form	`unapp/contact-split`
Dark mode toggle	`unapp/theme-toggle`
FAQ accordion	`unapp/faq`
FAQ accordion (WordPress 7.0)	`unapp/faq-accordion`
Legal document	`unapp/legal`
Sidebar	`unapp/sidebar`

Full-page starters 26

Pattern	Slug
About page	`unapp/page-about`
Careers page	`unapp/page-careers`
Changelog page	`unapp/page-changelog`
Coming soon page	`unapp/page-coming-soon`
Contact page	`unapp/page-contact`
Customers page	`unapp/page-customers`
Features page	`unapp/page-features`
Help centre	`unapp/page-help`
Home landing page	`unapp/page-home`
Legal page	`unapp/page-legal`
Pricing page	`unapp/page-pricing`
Pricing page (detailed)	`unapp/page-pricing-full`
SaaS landing page	`unapp/page-saas`
Starter site: Agency	`unapp/demo-agency`
Starter site: Blog & magazine	`unapp/demo-blog`
Starter site: Church	`unapp/demo-church`
Starter site: Conference	`unapp/demo-events`
Starter site: Courses	`unapp/demo-education`
Starter site: Finance & advisory	`unapp/demo-finance`
Starter site: Fitness studio	`unapp/demo-fitness`
Starter site: Portfolio	`unapp/demo-portfolio`
Starter site: Practice	`unapp/demo-medical`
Starter site: Property	`unapp/demo-realestate`
Starter site: Restaurant	`unapp/demo-restaurant`
Starter site: SaaS & app	`unapp/demo-saas`
Starter site: Shop	`unapp/demo-shop`

Portfolio 8

Pattern	Slug
Footer: portfolio	`unapp/footer-portfolio`
Portfolio: about	`unapp/portfolio-about`
Portfolio: availability and enquiries	`unapp/portfolio-contact`
Portfolio: client quote	`unapp/portfolio-testimonial`
Portfolio: how a project runs	`unapp/portfolio-process`
Portfolio: introduction	`unapp/portfolio-hero`
Portfolio: services and rates	`unapp/portfolio-services`
Portfolio: work grid	`unapp/portfolio-work`

Church 13

Pattern	Slug
Church: closing invitation	`unapp/church-cta`
Church: contact and directions	`unapp/church-contact`
Church: first-visit questions	`unapp/church-faq`
Church: giving	`unapp/church-giving`
Church: ministries	`unapp/church-ministries`
Church: our story	`unapp/church-story`
Church: service times	`unapp/church-times`
Church: staff	`unapp/church-staff`
Church: upcoming events	`unapp/church-events`
Church: welcome	`unapp/church-hero`
Church: what to expect	`unapp/church-visit`
Church: what we believe	`unapp/church-beliefs`
Footer: church	`unapp/footer-church`

Blog & magazine 7

Pattern	Slug
Blog: about the publication	`unapp/blog-about`
Blog: author introduction	`unapp/blog-author-intro`
Blog: category tiles	`unapp/blog-categories`
Blog: masthead	`unapp/blog-masthead`
Blog: pitches and contact	`unapp/blog-contact`
Blog: subscribe band	`unapp/blog-subscribe`
Footer: blog and magazine	`unapp/footer-blog`

Fitness 11

Pattern	Slug
Fitness: about the studio	`unapp/fitness-intro`
Fitness: class timetable	`unapp/fitness-schedule`
Fitness: coaches	`unapp/fitness-coaches`
Fitness: hero	`unapp/fitness-hero`
Fitness: join band	`unapp/fitness-cta`
Fitness: location and hours	`unapp/fitness-location`
Fitness: member stories	`unapp/fitness-testimonials`
Fitness: memberships	`unapp/fitness-memberships`
Fitness: questions	`unapp/fitness-faq`
Fitness: the studio in numbers	`unapp/fitness-results`
Footer: fitness studio	`unapp/footer-fitness`

Finance 10

Pattern	Slug
Finance: advisers	`unapp/finance-team`
Finance: book a call	`unapp/finance-contact`
Finance: credentials	`unapp/finance-credentials`
Finance: fees	`unapp/finance-fees`
Finance: how advice works	`unapp/finance-process`
Finance: questions	`unapp/finance-faq`
Finance: risk warning	`unapp/finance-disclaimer`
Finance: services	`unapp/finance-services`
Finance: trust-led hero	`unapp/finance-hero`
Footer: finance and advisory	`unapp/footer-finance`

Restaurant 7

Pattern	Slug
Footer: restaurant	`unapp/footer-restaurant`
Restaurant: booking band	`unapp/restaurant-cta`
Restaurant: hero	`unapp/restaurant-hero`
Restaurant: hours and address	`unapp/restaurant-hours`
Restaurant: menu	`unapp/restaurant-menu`
Restaurant: reviews	`unapp/restaurant-reviews`
Restaurant: the kitchen	`unapp/restaurant-kitchen`

Agency 7

Pattern	Slug
Agency: capabilities	`unapp/agency-services`
Agency: engagements	`unapp/agency-engagements`
Agency: introduction	`unapp/agency-hero`
Agency: selected clients	`unapp/agency-clients`
Agency: start a project	`unapp/agency-contact`
Agency: the studio	`unapp/agency-team`
Footer: agency	`unapp/footer-agency`

Shop 7

Pattern	Slug
Footer: shop	`unapp/footer-shop`
Shop: closing band	`unapp/shop-cta`
Shop: delivery and returns	`unapp/shop-faq`
Shop: featured products	`unapp/shop-featured`
Shop: hero	`unapp/shop-hero`
Shop: promises	`unapp/shop-promise`
Shop: the workshop	`unapp/shop-workshop`

Property 5

Pattern	Slug
Footer: property	`unapp/footer-realestate`
Property: book a valuation	`unapp/realestate-valuation`
Property: fees	`unapp/realestate-fees`
Property: introduction	`unapp/realestate-hero`
Property: listings	`unapp/realestate-listings`

Practice 6

Pattern	Slug
Footer: practice	`unapp/footer-medical`
Practice: clinicians	`unapp/medical-team`
Practice: hours and access	`unapp/medical-hours`
Practice: introduction	`unapp/medical-hero`
Practice: patient questions	`unapp/medical-faq`
Practice: treatments	`unapp/medical-services`

Courses 6

Pattern	Slug
Courses: booking band	`unapp/education-cta`
Courses: introduction	`unapp/education-hero`
Courses: questions	`unapp/education-faq`
Courses: the timetable	`unapp/education-courses`
Courses: tutors	`unapp/education-tutors`
Footer: courses	`unapp/footer-education`

Conference 6

Pattern	Slug
Event: hero	`unapp/events-hero`
Event: programme	`unapp/events-programme`
Event: speakers	`unapp/events-speakers`
Event: tickets	`unapp/events-tickets`
Event: venue and access	`unapp/events-venue`
Footer: conference	`unapp/footer-events`

Hidden patterns

Thirteen more patterns exist that do not appear in the inserter. They carry the translatable text used inside templates — the blog heading, the posts grid, the search form, the 404 message, post meta, tags and comments. You will not insert them directly, but they are why every string in a template can be translated.